Tabloid readers have a chance to keep score

For the past six months, Amy Reif has been documenting every photo of celebrities printed in US Weekly, People, InTouch and Star. When not scanning magazines, she watches VH1’s “Best Week Ever” and gossips with her sister.

This is her way of building a database for an online fantasy league she helped create.

Tabloid Fantasy League, at www.tabfl.com, went online this summer. The fantasy-football-esque Web site relies on celebrities instead of football players.

Reif, 30, and her sister Amanda Dalsing, 27, are “huge into gossip.” More than a year ago Dalsing happened to mention seeing something in an online gossip blog that caused Reif to combine the idea of celebrity news with an online game.

They devised ways to make a game of how often celebrities’ photos would appear in the magazines. They decided players would receive points depending on how often and where a picture of a chosen celebrity appears weekly in four magazines: US Weekly, People, InTouch and Star.

If the player’s celebrities are in the magazines, they receive:

• 1 point for being in the magazine

• 7 points for being on the cover

• 3 points for being a cover inset

And they lose 3 points if the celebrity is in the fashion-police section.